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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
Posted by:
Arketi Group on
February 26, 2010 at
3:59PM EST
The below article from eMarketer reports on HubSpot's most recent research report that finds social media, blogs and search engine optimization more cost-effective for lead gen. Interesting is that this is one of the first studies that show that "for business-to-business firms, LinkedIn was most effective for customer acquisition."Here is the article release earlier this week...Pull marketing
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