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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
IT Execs Extend Trust to Social Media in Making Purchase Decisions
Posted by:
Arketi Group on
December 11, 2007 at
9:56AM EST
Some great new info from ITtoolbox about social media usage during the decision making process. This is yet another reason for B2B marketers to get into Web 2.0!
The info below comes from the July 3 MediaPost enewsletter.
A new study by ITtoolbox confirms that today's Information Technology decision-makers and influencers not only turn to traditional vendor Web sites and editorial media Web
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