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B to B Marketing
The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
Ipsos Media's Business Elite's Media Consumption Date...Interesting
Posted by: Arketi Group on December 11, 2007 at 9:56AM EST
Ipsos Media’s BE: USA 2007 - the media survey of the United State’s business elite, has some very interesting findings...but the media consumptions patterns of this top tier group were of great interests to us at Arketi Group. This group is really turning to the Internet for business information...but the good old print magazine is still key too. Net net, smart PR placement in business media (
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