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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
Interactive Outlook: 21% of Marketing Spend
Posted by:
Arketi Group on
July 8, 2009 at
8:39AM EST
MediaPost's Online Media Daily has a solid article on the latest interactive outlook from Forrester Research. Net net interactive spending will continue to take a larger piece of the marketing budget pie.Forrester analyst Shar VanBoskirk posted this on the company's blog, "With dollars moving out of traditional media toward less expensive and more efficient interactive tools, marketers will
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