How an Email Hyperlink is Worded Can Impact Click-Through Rates More Than 8 Percent
Posted by:
Arketi Group on
December 11, 2007 at
9:56AM EST
What hyperlink phrase are readers of an e-newsletter more likely to click on? If you think it doesn't really make a difference, think again. MarketingSherpa recently conducted an in-house test to determine what words in a hyperlink are the most actionable, and a summary of their findings are below. Hint: if you are currently using "read more" in your e-newsletters, you definitely want to keep
