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B to B Marketing
The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
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Half BtoB Marketing Spending Online
Posted by: Arketi Group on December 3, 2008 at 5:31PM EST
Online is it...it is where everyone goes FIRST to check you out...online marketing is a must in every BtoB public relations and marketing program...yet again the numbers prove it! Hearst survey finds nearly half of b-to-b marketing budgets spent online Cleveland—Nearly half of b-to-b marketing budgets are spent on online programs, according to a survey by Hearst Electronics Group and Goldstein
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