Forrester Say, "B2B Blogging Takes a Nose Dive"
Posted by:
Arketi Group on
July 7, 2008 at
9:13PM EST
Interesting article...could it be that the B2B market is not right for blogging? Or maybe the market has just not found its blogging nitch?
We at Arketi do think blogging is right for the B2B market, but we also think that many B2B marketers and companies are not ready for blogging. Leaders like IBM and Accenture are best in class but many others are still finding their way. And you know what,