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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
Does Twitter work to support BtoB public relations efforts?
Posted by:
Arketi Group on
May 21, 2009 at
1:36PM EST
We were told today by a client that an industry analyst recently started following them on the Twitter page we built and help manage for the software company. After a few weeks of following the company the analyst contacted the client for a phone briefing and now is building a relationship with our client. The analyst pointed out that the company's Twitter page was the reason for his
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