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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
Does Branding Clash with Search Efforts? You Bet It Can...
Posted by:
Arketi Group on
July 2, 2009 at
9:12AM EST
Great article in BtoB's Hands On enewsletter...one of the best comments in this piece is: "These companies want to differentiate themselves and, with a normal sales message, I understand that. But this isn't a normal sales message. It's matching up searches."It makes you think. Doesn't it?Branding efforts can clash with SEMStory posted: July 1, 2009 - 2:52 pm EDTSource: BtoBonlineIan Harris is
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