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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
CEO SURVEY SAYS: CUSTOMERS COUNT
Posted by:
Arketi Group on
December 11, 2007 at
9:56AM EST
Martha Rogers writes a great piece in this week's 1to1Weekly enewsletter about the recent NYSE CEO survey...in short, customers matter!
Some may see this as a duh! finding but ask yourself as a marketer when is the last time you dug into your organization's customer experience. Many marketers tend to forget customers, if you are one now is the time to remember them.
The article is packed with
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