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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
Can't Sales and Marketing just get along?
Posted by:
Arketi Group on
November 26, 2008 at
10:39AM EST
If you've worked in a number of marketing organizations, you have probably experienced some that had a great relationship with the sales force, and some that didn't. What is the difference? Why can't Sales and Marketing just get along?
We would argue it is Marketing's job to understand what makes Sales (and sales people) tick, how they think, and how we should serve them as our customers. After
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