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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
Breakfast with Katie Delahaye Paine...at the Silver Skillet
Posted by:
Arketi Group on
December 11, 2007 at
9:56AM EST
This a.m. I had a wonderful breakfast at the Silver Skillet with measurement guru Katie Paine. This was really the first time Katie and I had a chance to really dig into what her company is doing and how we are measuring PR success. Simply put, Katie is "way smart" and presents PR measurement in a simple and doable way.
Any BtoB PR professional not seeking to find a deeper way to measure what
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