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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
Branding for the Cure
Posted by:
Arketi Group on
March 19, 2009 at
11:17AM EST
At the PRSA GA March luncheon, Kelly Dolan (pictured above), executive director of the Atlanta Affiliate of the Susan G. Komen for the Cure foundation, discussed how her organization is leveraging the power of marketing and public relations to overcome difficult times. The current economy poses challenges for non-profits and Dolan spotlighted the organization's recent brand re-launch, detailing
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