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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
December 2009
Monday December 28, 2009
Posted by: Arketi Group at 3:20PM EST on December 28, 2009
As B2B marketers, we're always looking to adapt and modify existing strategies and tactics to better position ourselves in the market and provide us a competitive edge. Now is certainly no different. As we close out a tumultuous 2009 and begin a new and hopefully, prosperous 2010, the time is perfect to reflect on the past year, evaluate what worked, what didn't and develop recommendations to
Sunday December 13, 2009
Posted by: Arketi Group at 6:31PM EST on December 13, 2009
Entries for the B2B Twitterer of the Year Awards are in full swing. Now in its second year, the awards were established to recognize innovative and outstanding use of the social media sensation by B2B companies.The emergence of the popular micro-blogging social platform has given B2B companies an easier way to connect with customers and prospects. The collective B2B community has leveraged
Posted by: Arketi Group at 1:25PM EST on December 13, 2009
Last week, a sizable contingent of excited young professionals filled the room at Front Page News in Atlanta for the inaugural YPCity Tweet Up. Serving as a co-host of the event along with Katie Wall, I was simply overwhelmed by the turnout, at times having to squeeze through flocks of people engaged in deep conversation.Marking my first foray into the world of Tweet Ups, I was very impressed -
Sunday December 6, 2009
Posted by: Arketi Group at 3:04PM EST on December 6, 2009
The PRSA GA December Luncheon featured an esteemed panel featuring Doug Shipman and Alisa Smallwood from Atlanta's Center for Civil and Human Rights as well as Bill Halter (HOK) and Alexis Scott (Atlanta Daily World).Shedding light on the strategy, design and thinking behind the contents and layout of the Center for Civil and Human Rights -- planned for construction in Atlanta in 2012 -- the
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