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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
December 2008
Monday December 15, 2008
Posted by: Arketi Group at 9:26AM EST on December 15, 2008
We've got the whole world in our hands. Or, at least we will in the next couple of years if we own a new class of handhelds. Handheld devices was the primary focus of a panel discussion, held last month, featuring Wall Street Journal columnist, Wall Mossberg, and Ralph de la Vega, president and CEO of AT&T Mobility and Consumer Markets.
The panel discussion dubbed, "The Future of Wireless
Saturday December 13, 2008
Posted by: Arketi Group at 10:17AM EST on December 13, 2008
Nothing is more valuable to a public relations professional than getting inside the heads of reporters. Urvaksh Karkaria, technology reporter for the Atlanta Business Chronicle, and Kristi Swartz, technology reporter for the Atlanta Journal-Constitution, allotted us an hour to do just that.
On Thursday afternoon, PRSAGA's Technology Special Interest Group (SIG) hosted a Q&A session with Urvaksh
Friday December 12, 2008
Posted by: Arketi Group at 1:51PM EST on December 12, 2008
Recently a few of us from Arketi were speaking with Urvaksh Karkaria, the technology reporter for the Atlanta Business Chronicle, at a PRSAGA event and he shared with us that he was in Mumbai on Nov. 26, 2008, the day of the terrorist attacks on the city.
Urvaksh was there to celebrate his wedding with family and friends. His account of what he experienced is chilling. We are all glad to have
Wednesday December 3, 2008
Posted by: Arketi Group at 5:36PM EST on December 3, 2008
This article (and report) is worth reading...while there continues to be strong support for print media among the "C-Suite" the online numbers are impressive and really do beat out print in terms of "top information source"...
Business Leaders Voraciously Consume Print, TV, Internet
Despite recent gloom-and-doom reports for some traditional print and broadcast media, the highest echelon of
Posted by: Arketi Group at 5:31PM EST on December 3, 2008
Online is it...it is where everyone goes FIRST to check you out...online marketing is a must in every BtoB public relations and marketing program...yet again the numbers prove it!
Hearst survey finds nearly half of b-to-b marketing budgets spent online
Cleveland—Nearly half of b-to-b marketing budgets are spent on online programs, according to a survey by Hearst Electronics Group and Goldstein
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