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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
November 2008
Wednesday November 26, 2008
Posted by: Arketi Group at 10:39AM EST on November 26, 2008
If you've worked in a number of marketing organizations, you have probably experienced some that had a great relationship with the sales force, and some that didn't. What is the difference? Why can't Sales and Marketing just get along?
We would argue it is Marketing's job to understand what makes Sales (and sales people) tick, how they think, and how we should serve them as our customers. After
Tuesday November 25, 2008
Posted by: Arketi Group at 3:31PM EST on November 25, 2008
Wow...No hard copy of PC Magazine that is a turning point, and really a good one. As more and more readers are online the ability for the "publication" to be truly interactive is a great plus for those covered in editorial and those purchasing ad. Ziff, job well done!
‘PC Magazine' says the time has come to go all digital
By Sean Callahan
Story posted: November 25, 2008 - 1:02 pm EDT
Ziff
Monday November 17, 2008
Posted by: Arketi Group at 1:43PM EST on November 17, 2008
Some interesting findings that MarketingSherpa sent out in the Nov. 17th "Best of Weekly" email blast...
New Test Results for Email Send Times: 3 Major Takeaways
Sending your emails at the right time of the day can be crucial whether you are a B2B or consumer marketer. It can be especially critical if you market to an international audience.
That's why it is eye-opening to chat with Hunter
Thursday November 13, 2008
Posted by: Arketi Group at 2:21PM EST on November 13, 2008
The U.S. economy is in the midst of the worst part of the recession, but growth may return by the second half of next year, according to economists in the latest Wall Street Journal forecasting survey.
Nearly two-thirds of respondents say the Treasury Department's Troubled Asset Relief Program, which has taken stakes in major financial institutions, is helping markets. On average, respondents
Saturday November 1, 2008
Posted by: Arketi Group at 2:39PM EST on November 1, 2008
Arketi Group's Mike Neumeier recently interviewed Ajay Murthy, vice president of global marketing at Convergys Corporation, about his company's recent repositioning.
Cincinnati-based Convergys Corporation (NYSE: CVG) provides solutions that help companies drive greater value from the interactions they have with their customers and employees. With 75,000 employees and 85 contact centers in the
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