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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
September 2009
Friday September 18, 2009
Posted by: Arketi Group at 2:09PM EST on September 18, 2009
Arketi Group Creative Director, Rory Carlton, examines the premise of the recently launch Microsoft Bing campaign and assesses its effectiveness in converting loyal Google-ites.Read the full article as featured in DMNews.
Monday September 14, 2009
Posted by: Arketi Group at 11:52AM EST on September 14, 2009
Arketi recently spoke with University of Georgia professor, Dr. Kaye Sweetser, APR, after her PRSA GA September pre-luncheon seminar titled "Creating Your Social Media Playbook: A Pre-Season Training Camp."Dr. Sweetser emphasized the importance of understanding the fundamentals of social media engagement and provided specific tips, tricks and tactics to consider when developing a social media
Friday September 4, 2009
Posted by: Arketi Group at 2:13PM EST on September 4, 2009
The PRSAGA September Luncheon featured an informative panel comprised of two public relations managers from UPS. Lynnette McIntire and Debbie Curtis-Magley provided insight into strategies employed by UPS when faced with a massive viral threat from a competitor.In an attempt to dispel the rumors and protect its reputation, UPS engaged proactively with a variety of social media channels to
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