The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
September 2008
Tuesday September 16, 2008
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Posted by: Arketi Group at 3:07PM EST on September 16, 2008
Business-to-business technology companies often face two combined hurdles: how to generate content for marketing and sales and how to increase leads for the sales team.
In order to keep prospective customers energized and interested in your products or services, marketing teams must have relevant and compelling content to deliver as part of their marketing strategy. Often companies struggle in
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