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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
August 2009
Friday August 28, 2009
Posted by: Arketi Group at 6:03PM EST on August 28, 2009
Arketi Group recently spoke with Chris Sweigart, reporter and director of social media for 11Alive, about leveraging emerging social media technologies to expand the traditional newsroom.In addition to opening up its editorial meetings to the public, Sweigart acknowledges that 11Alive encourages its reporters to interact with viewers on Twitter and Facebook. This dynamic helps facilitate a free
Wednesday August 26, 2009
Posted by: Arketi Group at 4:58PM EST on August 26, 2009
Nearly 200 communications professionals gathered at the Georgia Tech Research Institute last Friday for the inaugural PR Camp Atlanta. The anticipated event consisted of a slew of PR, marketing and communications professionals engaging in highly interactive social media discussions. Focusing specifically on how to bridge the gap between digital natives and seasoned professionals, the event
Tuesday August 11, 2009
Posted by: Arketi Group at 5:57PM EST on August 11, 2009
Prior to the PRSA GA August Luncheon, PR professionals listened as wildly vivacious, tremendously experienced, Media Trainer, Dr. Joseph Trahan, instructed on how to masterfully interact with the media. Louisiana native, Trahan, not only spoke Cajun to the group and belted out his favorite tunes, he enthusiastically lectured on how to prep clients to speak on camera and develop key messages that
Friday August 7, 2009
Posted by: Arketi Group at 5:35PM EST on August 7, 2009
The PRSA GA August Luncheon featured a lively panel comprised of members from the Atlanta media scene. Mark Meltzer (Atlanta Business Chronicle), Walter Jones (Morris News Service), Chris Sweigart (11 Alive) and Denis O'Hayer (WABE-FM 90.1) engaged in a dynamic and insightful discussion on the evolution of today's news environment and what ramifications it will present.Moderated by Richard Warner
Wednesday August 5, 2009
Posted by: Arketi Group at 2:48PM EST on August 5, 2009
A recent report released by the Pew Research Center's Internet & American Life Project shows that the share of online adults using video-sharing sites has nearly doubled since 2006.In fact, 62% of adult internet users have watched video on these sites, up from just 33% who reported this in December 2006. Today, nearly one-in-five internet users visit video sharing sites DAILY!What does this mean
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