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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
July 2009
Wednesday July 29, 2009
Posted by: Arketi Group at 2:34PM EST on July 29, 2009
Every year or two, one important tool or another suddenly becomes it… A few years back, it was RSS, SecondLife and MySpace, today it is LinkedIn, Twitter and Facebook. Who really knows what it will be two years from now? I have always thought Twitter is really just a feature to be ultimately subsumed into other solutions, and so it seems that is happening. Every major community (e.g. LinkedIn,
Monday July 13, 2009
Posted by: Arketi Group at 2:06PM EST on July 13, 2009
The PRSA GA July luncheon was preceded by the PRSA GA Chapter "101," a New Member Orientation session (featured above). Members new to the Georgia Chapter of PRSA had a chance to listen to seasoned committee members provide insight and tips on how to stay involved in the chapter and aspire to leadership positions with the organization. The luncheon featured an esteemed panel of Peanut industry
Friday July 10, 2009
Posted by: Arketi Group at 8:47AM EST on July 10, 2009
Interesting article...could this be why most "ad firms" are bad at public relations (PR) too? Maybe they do a better job talking about it and selling it to clients than doing it...just a thought.NEW YORK (AdAge.com) -- As Twitter moves into the business mainstream -- nearing some 35 million unique global visitors, according to ComScore -- it's increasingly clear that one community has yet to
Wednesday July 8, 2009
Posted by: Arketi Group at 8:39AM EST on July 8, 2009
MediaPost's Online Media Daily has a solid article on the latest interactive outlook from Forrester Research. Net net interactive spending will continue to take a larger piece of the marketing budget pie.Forrester analyst Shar VanBoskirk posted this on the company's blog, "With dollars moving out of traditional media toward less expensive and more efficient interactive tools, marketers will
Thursday July 2, 2009
Posted by: Arketi Group at 9:12AM EST on July 2, 2009
Great article in BtoB's Hands On enewsletter...one of the best comments in this piece is: "These companies want to differentiate themselves and, with a normal sales message, I understand that. But this isn't a normal sales message. It's matching up searches."It makes you think. Doesn't it?Branding efforts can clash with SEMStory posted: July 1, 2009 - 2:52 pm EDTSource: BtoBonlineIan Harris is
Wednesday July 1, 2009
Posted by: Arketi Group at 11:29AM EST on July 1, 2009
I am a friend of Katie's, and I think she would be fine with me sharing this article with everyone. Needless to say it it from her great site www.themeasurementstandard.com. All the great information is from Chris Near and the folks at KD Paine & Partners...enjoy!Which Twitter Profile Analysis Tool Rules the Nest?5 online Twitter profile analysis services compared: Twinfluence, TwitterAnalyzer,
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