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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
June 2009
Thursday June 25, 2009
Posted by: Arketi Group at 1:08PM EST on June 25, 2009
Arketi and client ERDAS are featured in a MarketingSherpa case study out today about the use of Ajay-enabled web pages as a strategy to increase web leads. Have a read...MarketingSherpaCase Study #CS1994:Organize Content with Ajax-enabled Web Pages: 5 Steps to Increase Web Leads SUMMARY: Does your Web design make it hard for prospects to find all the product information and supporting content you
Monday June 22, 2009
Posted by: Arketi Group at 1:54PM EST on June 22, 2009
Some great info from MarketingSherpa...One way to overcome this is to put a Marketing Automation system, like Pardot, in place. Want to know more about this? Check out the June 2009 issue of Core (which will be coming out later this week, so if you are not on the Core enewsletter list sign up now at: http://www.arketi.com/newsletter.htmlFrom MarketingSherpa:Which best practices are marketers NOT
Friday June 19, 2009
Posted by: Arketi Group at 3:54PM EST on June 19, 2009
The June PRSAGA luncheon, a sellout, featured a myriad of PR and tech practitioners filling up the Cumberland Mall Maggiano's. The featured guest speaker and social media superstar was Peter Shankman, founder of HARO, the largest free source repository in the world. Shankman noted the continued parallel between social media and trust while emphasizing the importance of using social media to
Thursday June 18, 2009
Posted by: Arketi Group at 6:28PM EST on June 18, 2009
Over 100 Atlanta PR and tech professionals gathered at the new 5 Seasons Brewing Company Wednesday to network, mingle and…..tweet? The tweet-up (twitter slang for an informal gathering) featured HARO founder, Peter Shankman. In addition to giving away a free weekend stay at the new Loew's Atlanta Hotel, Peter had a chance to converse with many of the excited professionals in attendance, including
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