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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
May 2009
Monday May 25, 2009
Posted by: Arketi Group at 4:59PM EST on May 25, 2009
A record crowd of technology marketing executives gathered last Thursday at Maggiano's Cumberland as TAG conducted its ninth annual TAMY Awards for Technology Marketing excellence. Nearly 170 executives participated in this year's award ceremony, which also featured an insightful presentation from Coca-Cola executive Penny McIntyre on the ways social media and emerging Web 3.0 technology is
Thursday May 21, 2009
Posted by: Arketi Group at 1:36PM EST on May 21, 2009
We were told today by a client that an industry analyst recently started following them on the Twitter page we built and help manage for the software company. After a few weeks of following the company the analyst contacted the client for a phone briefing and now is building a relationship with our client. The analyst pointed out that the company's Twitter page was the reason for his
Thursday May 14, 2009
Posted by: Arketi Group at 12:23AM EST on May 14, 2009
(Arketi Principals Sami Jajeh and Rory Carlton look on as Amy Leefe sizes up her shot)
Arketians took a break from the typical office workday yesterday and headed down to Gordon Biersch, a German micro-brewery in Midtown. The outing, complete with appetizers, fresh beer & wine, served as a well-timed hiatus from the ever demanding and hectic office scene.
Although a no shop-talk rule was
Monday May 11, 2009
Posted by: Arketi Group at 11:07AM EST on May 11, 2009
The PRSA GA May Luncheon, held in conjunction with the Annual Conference, featured a distinguished panel consisting of legendary PR professionals Harold Burson (Burson-Marsteller) [pictured above], Bob Cohn (Cohn & Wolfe) and Ofield Dukes (Ofield Dukes & Associates). The panel detailed the vast growth of the public relations field in the last half decade while also noting technology's impact on
Wednesday May 6, 2009
Posted by: Arketi Group at 12:39PM EST on May 6, 2009
This week Arketi Group and our client Flo Healthcare celebrated our 5-year anniversary. To commemorate this milestone, Arketi shared a whimsical cookie cake (see picture) with the Flo team. As Flo's marketing partner for the past 5 years, Arketi has enjoyed working closely with the Flo team to position the company as a mobile clinical workstation leader in the healthcare industry. Among a number
Friday May 1, 2009
Posted by: Arketi Group at 3:29PM EST on May 1, 2009
Arketi executives attended this month's American Marketing Association (AMA) Marketing Technology event, featuring a distinguished group of behavioral targeting experts, including Brant McLean (Specific Media), Charlie Chance (AJC Media Solutions), Mitch Scharf (Yahoo!) and Tricia Ekholm (Atlanta Ballet). Moderated by Glen Caruso (Tremor Media), the panelists discussed how to effectively use
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