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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
April 2010
Wednesday April 14, 2010
Posted by: Arketi Group at 9:20AM EST on April 14, 2010
An interesting article ran this week from eMarketer about a recent Silverpop survey (a solid Atlanta based marketing technology company). We are glad to see the discussion is moving away from "what is the best day to send emails" to questions that truly drive BtoB prospects through the sales funnel. The idea of "gathering recipient information" is key for most BtoB marketers. While some like
Friday April 9, 2010
Posted by: Arketi Group at 4:37PM EST on April 9, 2010
I recently attended a Hubspot webinar entitled "The Science of Retweets" that shed some light on a handful of factors that comprise a retweetable tweet (try saying that five time fast).Some of the tips promised to help your retweetability rate included:Incorporate a link (preferably a bit.ly, which provides tracking and analytic capabilities)Politely ask to be retweetedLimit your tweets to around
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