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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
March 2010
Thursday March 25, 2010
Posted by: Arketi Group at 5:43PM EST on March 25, 2010
March Madness is in full swing and my bracket has seen better days…stupid Kansas.It got me thinking, which brands would emerge from a BtoB slugfest. Rather than bracketing out the full field of 64 (there’s no play-in game in this tourney), I’ve brought it down to the final four.From the “Hot BtoB Tools” Bracket we have Twitter (beating out Yammer thanks to its superior bench strength)BtoB
Wednesday March 17, 2010
Posted by: Arketi Group at 3:11PM EST on March 17, 2010
The new decade started with the planet’s most famous and well-known athlete facing unrelenting press coverage for his off-the-course activities.If you didn’t see that news, you may have been wrapped up in the coverage of an automaker that ran into its fair share of negative publicity. In a year’s time, Toyota went from fan favorite (last February, Consumer Reports named the Toyota Prius Touring
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