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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
March 2009
Friday March 27, 2009
Posted by: Arketi Group at 11:18AM EST on March 27, 2009
Local PR professionals gathered at the BusinessWire Media Luncheon last Thursday, held at Anthony's restaurant, to discuss new methods being utilized to reach the media in the current economic environment. The panel (pictured above), consisting of editors from local pubs, featured Nedra Rhone (Atlanta Journal-Constitution), Nicole Smith (Atlanta Woman) and Stephanie Davis (skirt! Magazine). The
Thursday March 19, 2009
Posted by: Arketi Group at 11:17AM EST on March 19, 2009
At the PRSA GA March luncheon, Kelly Dolan (pictured above), executive director of the Atlanta Affiliate of the Susan G. Komen for the Cure foundation, discussed how her organization is leveraging the power of marketing and public relations to overcome difficult times. The current economy poses challenges for non-profits and Dolan spotlighted the organization's recent brand re-launch, detailing
Wednesday March 18, 2009
Posted by: Arketi Group at 9:03AM EST on March 18, 2009
Tech executives from across Atlanta came together Tuesday (03/17/09) at the March TER meeting to hear from true legends in microcomputer technology revolution. The event united five of the biggest Atlanta-based pioneers in the microcomputer revolution which started in the late 1970s. John Yates (Morris, Manning, and Martin) lead a spirited panel featuring: Richard Brock (Brock Control Systems,
Monday March 16, 2009
Posted by: Arketi Group at 1:36PM EST on March 16, 2009
Members of Technology Executives Roundtable (TER) packed the room on Tuesday, Feb. 17, 2009 to hear some of the Southeast's top VCs share their thought on how to find funding and what it will cost.The panel featured Alan Taetle (Noro-Moseley), Frank X. Dalton (Fulcrum Ventures), Sean M. Banks (Total Technology Ventures), Steve Nussrallah (Value Plus Ventures) and N.C.-VC Katrin Burt (Intersouth
Posted by: Arketi Group at 10:19AM EST on March 16, 2009
That's right; Flo (http://www.flohealthcare.com/) the ergonomic, aesthetic and ease-of-use (lovable) workstation was spotted twice in the March 5, 2009 episode of ABC's Grey's Anatomy.Below are two shots of our good friend Flo hard at work on the set in Season 5, Ep 17 "I Will Follow You Into The Dark." Everyone at Arketi thinks Flo stole the scenes!
Sunday March 15, 2009
Posted by: Arketi Group at 5:14AM EST on March 15, 2009
Just downloaded and tested the latest version of Microsoft Live Messenger. The UI looks to be unnecessarily changed – we will see if it makes one more productive over time. However, a number of nifty tools have been added, including an easy-to-use blog tool that enables you to write to all of the various blog programs out there from a simple “Word-like” editor that interfaces to and integrates
Wednesday March 11, 2009
Posted by: Arketi Group at 2:51PM EST on March 11, 2009
BtoB magazine is reporting that trade shows will be off greatly this year. Not really a surprise given the economy. In fact, this very marketing tactic was heavily discussed at the second annual Atlanta High-Tech CMO Roundtable held in late 2008. To find out what CMOs said about this and what 2009 holds for BtoB tech PR and marketing professionals download the resulting free report at: http://
Wednesday March 4, 2009
Posted by: Arketi Group at 3:11PM EST on March 4, 2009
Arketi principal Sami Jajeh will be presenting a B2B Power Exchange webinar this coming Monday, March 9th at 2 p.m. EST. As part of the group's ongoing Thought Leadership series, the free webinar,“Uniting Messaging and Segmentation for Better Marketing Results,” will examine the benefits of combining messaging and positioning exercises as part of one organizational strategy. To sign up for this
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