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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
February 2010
Friday February 26, 2010
Posted by: Arketi Group at 4:48PM EST on February 26, 2010
The PRSAGA Technology SIG recently invited Renu Kulkarni, executive director of FutureMedia at Georgia Tech, to explain how Georgia Tech is helping businesses prepare for the future explosion of digital media and communications with its FutureMedia initiative. FutureMedia partners with universities, venture capitalists, entrepreneurs and industry to create a robust “open innovation ecosystem”
Posted by: Arketi Group at 3:59PM EST on February 26, 2010
The below article from eMarketer reports on HubSpot's most recent research report that finds social media, blogs and search engine optimization more cost-effective for lead gen. Interesting is that this is one of the first studies that show that "for business-to-business firms, LinkedIn was most effective for customer acquisition."Here is the article release earlier this week...Pull marketing
Wednesday February 24, 2010
Posted by: Arketi Group at 8:13AM EST on February 24, 2010
In reviewing this report we find little impact with regard to BtoB or BtoC organizations. However, in the Fortune 500 many companies sell in both environments (think Microsoft, GE, etc.). Regardless, Twitter scores one here.Study Finds Twitter is the Fastest Growing Social Media Channel Among Fortune 500The Fortune 500’s use of blogs, online video, and podcasts continues to increase, but Twitter
Friday February 19, 2010
Posted by: Arketi Group at 5:06PM EST on February 19, 2010
Well here it goes – my first blog post for Arketi. A recent OMMA article highlighting a survey on the shift from traditional to digital spend has got me interested. The survey’s findings are truly not that surprising, but it’s the meaning behind them that got me thinking. For instance:Survey: 46% of companies plan to
Monday February 15, 2010
Posted by: Arketi Group at 10:46AM EST on February 15, 2010
As a former research director of the Strategic Service Management Practice at the Aberdeen Group I wanted to share with our blog followers some insight for companies interested in building a successful industry analyst relations program.It’s interesting that that so many place such a high value on influencing this group of influencers but get many of the basics wrong. These may seem basic but in
Monday February 8, 2010
Posted by: Arketi Group at 5:17PM EST on February 8, 2010
We marketers get so excited and up in arms about our message, our value proposition, our differentiator and the rest. We create interesting ads to portray these messages in ways that will delight our audience. For most marketers, almost all of their focus is on customer acquisition... finding and selling that next customer.Regardless of our best intentions, one thing that most marketers forget is
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