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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
February 2008
Tuesday February 12, 2008
Posted by: Arketi Group at 6:47PM EST on February 12, 2008
AiMA (Atlanta Interactive Marketing Assoc.) on February 27.
http://www.atlantaima.org/default.aspx
Dell, The Home Depot, Goodwill of Greater Washington are presenting cases studies that utilized social media/Web 2.0 initiatives to impact brand perception. This is the first time any of the cases have been presented in Atlanta by the marketers who made it happen!
Yes, CASE STUDIES of social media
Friday February 8, 2008
Posted by: Arketi Group at 7:08PM EST on February 8, 2008
Posted by: Arketi Group at 6:42PM EST on February 8, 2008
Interesting article...the point is you can better measure ROI online...making online B2B marketing channels even more attractive. Podcasts anyone?
B-to-b media companies brace for ‘tough’ year
New York—B-to-b media companies face a “tough” year, as the economic slowdown puts the squeeze on marketing budgets and pressure on publishers to provide more solid ROI to clients, according to panelists
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