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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
January 2009
Friday January 30, 2009
Posted by: Arketi Group at 2:13PM EST on January 30, 2009
A recent incident between FedEx and one of the largest global PR agencies demonstrates the need to apply basic communications principles in the evolving social-networking environment. Communication through these “social communities” has now evolved into normal everyday discourse among superiors, employees, clients, partners and prospects.
This new dimension of social communications presents a
Friday January 23, 2009
Posted by: Arketi Group at 3:15PM EST on January 23, 2009
The January PRSAGA luncheon featured Jerry Wilson, longtime senior executive at The Coca-Cola Company and author of Managing Brand YOU. He advised attendees to think about their own personal brand by outlining the seven steps individuals should undergo to brand themselves. Explaining great brands have "inner essence," Wilson noted Tiger Woods and Bono are more than icons; they have become
Posted by: Arketi Group at 3:11PM EST on January 23, 2009
TER members packed the room Tuesday to hear some of Atlanta's top accounting, tax and legal professionals discuss accounting and tax regulations' impact on technology companies. Moderated by Grant Collingsworth (Morris, Manning & Martin), the panelists - Wayne Reid and Seth McDaniel (Frazier & Deeter), and Terresa Tarpley and Bruce Wynn (Morris, Manning & Martin) - urged TER members to get
Tuesday January 20, 2009
Posted by: Arketi Group at 3:01PM EST on January 20, 2009
The historic moment of the inauguration of our 44th president was not lost on those of us busy working here at Arketi. A group of us broke early for lunch today to watch the once in a lifetime event as President Obama assumed the leadership of our country. All agreed that this peaceful transfer of powers is what makes our country so very special.As a group with diverse political ideas and views,
Friday January 16, 2009
Posted by: Arketi Group at 2:47PM EST on January 16, 2009
The Technology Association of Georgia (TAG) Marketing Society held their third annual marketing speed networking event Thursday morning at the Centergy Building. The event featured nearly 60 technology marketing executives engaged in one-to-one mini meetings where attendees had a chance to present their personal “value proposition” and meet other local technology professionals. Spotted at the
Thursday January 15, 2009
Posted by: Arketi Group at 8:36AM EST on January 15, 2009
Two interesting BtoB observations about this report are:
Personal use of social networks seems to be more prevalent than professional use of networksUsers that do use social networks for professional and personal reasons often maintain multiple profiles, generally on different sites
Today, the Pew Research Center's Internet & American Life Project releases a new data memo titled Adults and Social
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