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B to B Marketing
The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
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Apple's PR Lady Ad...
Posted by: Arketi Group on December 11, 2007 at 9:56AM EST
Some professionals might be very offended by this ad...but I think we as a profession do need to sometimes not take ourselves so serious. If you are in PR and have not seen this ad yet stop reading this and go see the ad... It's very funny and shows how a great ad campaign like Apple's Get a Mac can be extended in a way the continues to leverage the initial investment and support (heck
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