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B to B Marketing
The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
An Event Worth Checking Out: Social Media Marketing Gets Some Respect!
Posted by: Arketi Group on February 12, 2008 at 6:47PM EST
AiMA (Atlanta Interactive Marketing Assoc.) on February 27. http://www.atlantaima.org/default.aspx Dell, The Home Depot, Goodwill of Greater Washington are presenting cases studies that utilized social media/Web 2.0 initiatives to impact brand perception. This is the first time any of the cases have been presented in Atlanta by the marketers who made it happen! Yes, CASE STUDIES of social media
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