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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
Americans Expect Companies to Have a Presence in Social Media
Posted by:
Arketi Group on
October 9, 2008 at
9:05AM EST
The results continue to roll in...Social media is a marketing channel that all marketers need to be thinking about using.
Sixty percent of Americans use social media, and of those, 59 percent interact with companies on social media Web sites. One in four interacts more than once per week. These are among the findings of the 2008 Cone Business in Social Media Study.
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