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B to B Marketing
The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
A Sad Week in Journalism
Posted by: Arketi Group on December 11, 2007 at 9:56AM EST
This week has been particularly disturbing to the purveyors of news. If you weren’t scared you should check for a pulse or, as I’m guessing is the case, pay more attention. In response to the continued Rupert-Murdoch-takes-over-the-mediated-world-one-outlet-a-time summer tour, on Thursday morning, members of the Wall Street Journal’s editorial staff went on strike. Odds are you didn’t notice. The
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