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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
A Brand Called YOU!
Posted by:
Arketi Group on
January 23, 2009 at
3:15PM EST
The January PRSAGA luncheon featured Jerry Wilson, longtime senior executive at The Coca-Cola Company and author of Managing Brand YOU. He advised attendees to think about their own personal brand by outlining the seven steps individuals should undergo to brand themselves. Explaining great brands have "inner essence," Wilson noted Tiger Woods and Bono are more than icons; they have become
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