57% of B2B Marketers Lack Crisis Plan
Posted by:
Arketi Group on
December 11, 2007 at
9:56AM EST
The October issue of BtoB magazine reports a disturbing figure. BtoB found that 57% of marketing executives report not having a crisis plan. What’s more 53% report having experienced a business crisis that resulted in negative news coverage, declining sales or reduced profitability.
At first blush these numbers don’t seem to jive. Nearly an identical number of executives report having faced a
