31% of B2B Marketers Allocate 20% or More of Media Budgets to New Media
Posted by:
Arketi Group on
December 11, 2007 at
9:56AM EST
Below is a great article from Center for Media Research's Aug. 30, 2007 Research Brief. I think it is a very solid sign that B2B marketers have been successful in finding ways to use Web2.0 technology to help market their organizations.
If you ever questioned if you should use new media in your B2B marketing mix this answers that question with a huge YES!
Business to Business New Media
