B to B Marketing

The Evolution of Content: Analytics, Location and Video

Fri, 26 Feb 2010 21:48:00 GMT

The PRSAGA Technology SIG recently invited Renu Kulkarni, executive director of FutureMedia at Georgia Tech, to explain how Georgia Tech is helping businesses prepare for the future explosion of digital media and communications with its FutureMedia initiative. FutureMedia partners with universities, venture capitalists, entrepreneurs and industry to create a robust “open innovation ecosystem”

Leads for Less with Social Media

Fri, 26 Feb 2010 20:59:00 GMT

The below article from eMarketer reports on HubSpot's most recent research report that finds social media, blogs and search engine optimization more cost-effective for lead gen. Interesting is that this is one of the first studies that show that "for business-to-business firms, LinkedIn was most effective for customer acquisition."Here is the article release earlier this week...Pull marketing

Is It Time To Give Twitter More Respect?

Wed, 24 Feb 2010 13:13:00 GMT

In reviewing this report we find little impact with regard to BtoB or BtoC organizations. However, in the Fortune 500 many companies sell in both environments (think Microsoft, GE, etc.). Regardless, Twitter scores one here.Study Finds Twitter is the Fastest Growing Social Media Channel Among Fortune 500The Fortune 500’s use of blogs, online video, and podcasts continues to increase, but Twitter

Is Digital the New Traditional?

Fri, 19 Feb 2010 22:06:00 GMT

Well here it goes – my first blog post for Arketi. A recent OMMA article highlighting a survey on the shift from traditional to digital spend has got me interested. The survey’s findings are truly not that surprising, but it’s the meaning behind them that got me thinking. For instance:Survey: 46% of companies plan to

Tips for a Successful Technology Analyst Briefing

Mon, 15 Feb 2010 15:46:00 GMT

As a former research director of the Strategic Service Management Practice at the Aberdeen Group I wanted to share with our blog followers some insight for companies interested in building a successful industry analyst relations program.It’s interesting that that so many place such a high value on influencing this group of influencers but get many of the basics wrong. These may seem basic but in

My name is Sami, by-the-way...

Mon, 08 Feb 2010 22:17:00 GMT

We marketers get so excited and up in arms about our message, our value proposition, our differentiator and the rest. We create interesting ads to portray these messages in ways that will delight our audience. For most marketers, almost all of their focus is on customer acquisition... finding and selling that next customer.Regardless of our best intentions, one thing that most marketers forget is

FLU Season at PRSA|GA

Thu, 28 Jan 2010 14:08:00 GMT

The PRSA GA January Luncheon featured an informative and esteemed panel of members from the CDC, Children's Healthcare and Gwinnett County Schools. The panelists shared best practices from the H1N1 Crisis, specifically how the respective decision makers formed communications policy and strategy, and then implemented it across a wide and diverse range of audiences.The panelists were in violent

TER's Annual Legal, Tax & Accounting Update for CXOs Nets Solid Advice

Fri, 22 Jan 2010 03:14:00 GMT

On Jan. 19, 2010 about 50 Georgia technology executives gathered for TER’s 11th annual legal, tax and accounting update. The first Technology Executives Roundtable (TER) meeting of 2010 was rich with “must know information” for technology executives.Of particular interest were two legal cases reviewed by Jason D’Cruz and Ed Hirsch ofMorris, Manning & Martin, LLP. Both cases dealt with the