B to B Marketing

What BtoB Marketers Can Learn from BtoC Email Tactics

Wed, 14 Apr 2010 13:20:00 GMT

An interesting article ran this week from eMarketer about a recent Silverpop survey (a solid Atlanta based marketing technology company). We are glad to see the discussion is moving away from "what is the best day to send emails" to questions that truly drive BtoB prospects through the sales funnel. The idea of "gathering recipient information" is key for most BtoB marketers. While some like

The Top 20 Most Retweeted Words

Fri, 09 Apr 2010 20:37:00 GMT

I recently attended a Hubspot webinar entitled "The Science of Retweets" that shed some light on a handful of factors that comprise a retweetable tweet (try saying that five time fast).Some of the tips promised to help your retweetability rate included:Incorporate a link (preferably a bit.ly, which provides tracking and analytic capabilities)Politely ask to be retweetedLimit your tweets to around

March Madness, BtoB Style

Thu, 25 Mar 2010 21:43:00 GMT

March Madness is in full swing and my bracket has seen better days…stupid Kansas.It got me thinking, which brands would emerge from a BtoB slugfest. Rather than bracketing out the full field of 64 (there’s no play-in game in this tourney), I’ve brought it down to the final four.From the “Hot BtoB Tools” Bracket we have Twitter (beating out Yammer thanks to its superior bench strength)BtoB

Still lacking a crisis communications plan?

Wed, 17 Mar 2010 19:11:00 GMT

The new decade started with the planet’s most famous and well-known athlete facing unrelenting press coverage for his off-the-course activities.If you didn’t see that news, you may have been wrapped up in the coverage of an automaker that ran into its fair share of negative publicity. In a year’s time, Toyota went from fan favorite (last February, Consumer Reports named the Toyota Prius Touring

The Evolution of Content: Analytics, Location and Video

Fri, 26 Feb 2010 21:48:00 GMT

The PRSAGA Technology SIG recently invited Renu Kulkarni, executive director of FutureMedia at Georgia Tech, to explain how Georgia Tech is helping businesses prepare for the future explosion of digital media and communications with its FutureMedia initiative. FutureMedia partners with universities, venture capitalists, entrepreneurs and industry to create a robust “open innovation ecosystem”

Leads for Less with Social Media

Fri, 26 Feb 2010 20:59:00 GMT

The below article from eMarketer reports on HubSpot's most recent research report that finds social media, blogs and search engine optimization more cost-effective for lead gen. Interesting is that this is one of the first studies that show that "for business-to-business firms, LinkedIn was most effective for customer acquisition."Here is the article release earlier this week...Pull marketing

Is It Time To Give Twitter More Respect?

Wed, 24 Feb 2010 13:13:00 GMT

In reviewing this report we find little impact with regard to BtoB or BtoC organizations. However, in the Fortune 500 many companies sell in both environments (think Microsoft, GE, etc.). Regardless, Twitter scores one here.Study Finds Twitter is the Fastest Growing Social Media Channel Among Fortune 500The Fortune 500’s use of blogs, online video, and podcasts continues to increase, but Twitter

Is Digital the New Traditional?

Fri, 19 Feb 2010 22:06:00 GMT

Well here it goes – my first blog post for Arketi. A recent OMMA article highlighting a survey on the shift from traditional to digital spend has got me interested. The survey’s findings are truly not that surprising, but it’s the meaning behind them that got me thinking. For instance:Survey: 46% of companies plan to