http://tag.portblogs.com/b2bmarketing yes yes http://tag.portblogs.com/post/b2bmarketing/forrester_say_b2b_blogging_takes_a_nose_dive.html Interesting article...could it be that the B2B market is not right for blogging? Or maybe the market has just not found its blogging nitch? We at Arketi do think blogging is right for the B2B market, but we also think that many B2B marketers and companies are not ready for blogging. Leaders like IBM and Accenture are best in class but many others are still finding their way. And you know what, Tue, 08 Jul 2008 01:13:00 GMT 0 http://tag.portblogs.com/post/b2bmarketing/towards_a_richer_email_experience.html Several times recently, clients have asked us about ways to create a richer media in their email marketing campaigns. Specifically, they want to start incorporating video or Flash into email. Now I love a challenge, and I hate disappointing clients, or saying “it can’t be done” – especially since there’s always the risk that someone else will come along and prove one wrong. But in the case, Thu, 01 May 2008 23:22:00 GMT 0 http://tag.portblogs.com/post/b2bmarketing/if_wealthy_consumers_are_using_social_networks_wouldnt_btob_.html You bet! This report shows some eye popping numbers...if folks making nearly $300K a year are involved in social networking sites it's safe to guess that many in the BtoB C-Suites are starting to participate in this area too. Advice to BtoB marketers...get involved, test social networks in marketing efforts, try Web 2.0 technology...in short, let's all learn some new marketing tricks! Social Wed, 26 Mar 2008 13:09:00 GMT 0 http://tag.portblogs.com/post/b2bmarketing/search_engine_marketing.html The TAG Marketing society met yesterday to discuss the latest information regarding Search Engine Marketing. The moderator from NeboWeb and panelists from Prominent Placement and Sage Software did an excellent job. Some basic, strong reminders that were shared included: (1) The importance of a strong call to action, (2) Content is king, and (3) Test! Test! Test! Of course, marketers should know Fri, 21 Mar 2008 14:38:00 GMT 0 http://tag.portblogs.com/post/b2bmarketing/b2b_marketing_news_blog_updates.html Those of you not following our blog from myspace may have noticed a few changes in the preceding months. We added a few new features thanks to some ideas gleaned from others in the blogosphere and a social bookmarking section. We’ve added a blogroll so you can check out some of our favorite blogs. Links to all of them are available at the bottom of our sidebar on the right. They are listed with Mon, 03 Mar 2008 19:47:00 GMT 0 http://tag.portblogs.com/post/b2bmarketing/an_event_worth_checking_out_social_media_marketing_gets_some.html AiMA (Atlanta Interactive Marketing Assoc.) on February 27. http://www.atlantaima.org/default.aspx Dell, The Home Depot, Goodwill of Greater Washington are presenting cases studies that utilized social media/Web 2.0 initiatives to impact brand perception. This is the first time any of the cases have been presented in Atlanta by the marketers who made it happen! Yes, CASE STUDIES of social media Tue, 12 Feb 2008 23:47:00 GMT 0 http://tag.portblogs.com/post/b2bmarketing/off_to_socon08.html Look for a full update in the coming days... Sat, 09 Feb 2008 00:08:54 GMT 0 http://tag.portblogs.com/post/b2bmarketing/traditional_media_sufferswill_web_20_and_social_media.html Interesting article...the point is you can better measure ROI online...making online B2B marketing channels even more attractive. Podcasts anyone? B-to-b media companies brace for ‘tough’ year New York—B-to-b media companies face a “tough” year, as the economic slowdown puts the squeeze on marketing budgets and pressure on publishers to provide more solid ROI to clients, according to panelists Fri, 08 Feb 2008 23:42:00 GMT 0