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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
Wednesday April 14, 2010
Posted by: Arketi Group at 9:20AM EST on April 14, 2010
An interesting article ran this week from eMarketer about a recent Silverpop survey (a solid Atlanta based marketing technology company). We are glad to see the discussion is moving away from "what is the best day to send emails" to questions that truly drive BtoB prospects through the sales funnel. The idea of "gathering recipient information" is key for most BtoB marketers. While some like
Friday April 9, 2010
Posted by: Arketi Group at 4:37PM EST on April 9, 2010
I recently attended a Hubspot webinar entitled "The Science of Retweets" that shed some light on a handful of factors that comprise a retweetable tweet (try saying that five time fast).Some of the tips promised to help your retweetability rate included:Incorporate a link (preferably a bit.ly, which provides tracking and analytic capabilities)Politely ask to be retweetedLimit your tweets to around
Thursday March 25, 2010
Posted by: Arketi Group at 5:43PM EST on March 25, 2010
March Madness is in full swing and my bracket has seen better days…stupid Kansas.It got me thinking, which brands would emerge from a BtoB slugfest. Rather than bracketing out the full field of 64 (there’s no play-in game in this tourney), I’ve brought it down to the final four.From the “Hot BtoB Tools” Bracket we have Twitter (beating out Yammer thanks to its superior bench strength)BtoB
Wednesday March 17, 2010
Posted by: Arketi Group at 3:11PM EST on March 17, 2010
The new decade started with the planet’s most famous and well-known athlete facing unrelenting press coverage for his off-the-course activities.If you didn’t see that news, you may have been wrapped up in the coverage of an automaker that ran into its fair share of negative publicity. In a year’s time, Toyota went from fan favorite (last February, Consumer Reports named the Toyota Prius Touring
Friday February 26, 2010
Posted by: Arketi Group at 4:48PM EST on February 26, 2010
The PRSAGA Technology SIG recently invited Renu Kulkarni, executive director of FutureMedia at Georgia Tech, to explain how Georgia Tech is helping businesses prepare for the future explosion of digital media and communications with its FutureMedia initiative. FutureMedia partners with universities, venture capitalists, entrepreneurs and industry to create a robust “open innovation ecosystem”
Posted by: Arketi Group at 3:59PM EST on February 26, 2010
The below article from eMarketer reports on HubSpot's most recent research report that finds social media, blogs and search engine optimization more cost-effective for lead gen. Interesting is that this is one of the first studies that show that "for business-to-business firms, LinkedIn was most effective for customer acquisition."Here is the article release earlier this week...Pull marketing
Wednesday February 24, 2010
Posted by: Arketi Group at 8:13AM EST on February 24, 2010
In reviewing this report we find little impact with regard to BtoB or BtoC organizations. However, in the Fortune 500 many companies sell in both environments (think Microsoft, GE, etc.). Regardless, Twitter scores one here.Study Finds Twitter is the Fastest Growing Social Media Channel Among Fortune 500The Fortune 500’s use of blogs, online video, and podcasts continues to increase, but Twitter
Friday February 19, 2010
Posted by: Arketi Group at 5:06PM EST on February 19, 2010
Well here it goes – my first blog post for Arketi. A recent OMMA article highlighting a survey on the shift from traditional to digital spend has got me interested. The survey’s findings are truly not that surprising, but it’s the meaning behind them that got me thinking. For instance:Survey: 46% of companies plan to
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