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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
Thursday July 2, 2009
Posted by: Arketi Group at 9:12AM EST on July 2, 2009
Great article in BtoB's Hands On enewsletter...one of the best comments in this piece is: "These companies want to differentiate themselves and, with a normal sales message, I understand that. But this isn't a normal sales message. It's matching up searches."It makes you think. Doesn't it?Branding efforts can clash with SEMStory posted: July 1, 2009 - 2:52 pm EDTSource: BtoBonlineIan Harris is
Wednesday July 1, 2009
Posted by: Arketi Group at 11:29AM EST on July 1, 2009
I am a friend of Katie's, and I think she would be fine with me sharing this article with everyone. Needless to say it it from her great site www.themeasurementstandard.com. All the great information is from Chris Near and the folks at KD Paine & Partners...enjoy!Which Twitter Profile Analysis Tool Rules the Nest?5 online Twitter profile analysis services compared: Twinfluence, TwitterAnalyzer,
Thursday June 25, 2009
Posted by: Arketi Group at 1:08PM EST on June 25, 2009
Arketi and client ERDAS are featured in a MarketingSherpa case study out today about the use of Ajay-enabled web pages as a strategy to increase web leads. Have a read...MarketingSherpaCase Study #CS1994:Organize Content with Ajax-enabled Web Pages: 5 Steps to Increase Web Leads SUMMARY: Does your Web design make it hard for prospects to find all the product information and supporting content you
Monday June 22, 2009
Posted by: Arketi Group at 1:54PM EST on June 22, 2009
Some great info from MarketingSherpa...One way to overcome this is to put a Marketing Automation system, like Pardot, in place. Want to know more about this? Check out the June 2009 issue of Core (which will be coming out later this week, so if you are not on the Core enewsletter list sign up now at: http://www.arketi.com/newsletter.htmlFrom MarketingSherpa:Which best practices are marketers NOT
Friday June 19, 2009
Posted by: Arketi Group at 3:54PM EST on June 19, 2009
The June PRSAGA luncheon, a sellout, featured a myriad of PR and tech practitioners filling up the Cumberland Mall Maggiano's. The featured guest speaker and social media superstar was Peter Shankman, founder of HARO, the largest free source repository in the world. Shankman noted the continued parallel between social media and trust while emphasizing the importance of using social media to
Thursday June 18, 2009
Posted by: Arketi Group at 6:28PM EST on June 18, 2009
Over 100 Atlanta PR and tech professionals gathered at the new 5 Seasons Brewing Company Wednesday to network, mingle and…..tweet? The tweet-up (twitter slang for an informal gathering) featured HARO founder, Peter Shankman. In addition to giving away a free weekend stay at the new Loew's Atlanta Hotel, Peter had a chance to converse with many of the excited professionals in attendance, including
Monday May 25, 2009
Posted by: Arketi Group at 4:59PM EST on May 25, 2009
A record crowd of technology marketing executives gathered last Thursday at Maggiano's Cumberland as TAG conducted its ninth annual TAMY Awards for Technology Marketing excellence. Nearly 170 executives participated in this year's award ceremony, which also featured an insightful presentation from Coca-Cola executive Penny McIntyre on the ways social media and emerging Web 3.0 technology is
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