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B to B Marketing
The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
Thursday May 1, 2008
Permalink Posted by: Arketi Group at 7:22PM EST on May 1, 2008
Several times recently, clients have asked us about ways to create a richer media in their email marketing campaigns. Specifically, they want to start incorporating video or Flash into email. Now I love a challenge, and I hate disappointing clients, or saying “it can’t be done” – especially since there’s always the risk that someone else will come along and prove one wrong. But in the case,
Wednesday March 26, 2008
Permalink Posted by: Arketi Group at 9:09AM EST on March 26, 2008
You bet! This report shows some eye popping numbers...if folks making nearly $300K a year are involved in social networking sites it's safe to guess that many in the BtoB C-Suites are starting to participate in this area too. Advice to BtoB marketers...get involved, test social networks in marketing efforts, try Web 2.0 technology...in short, let's all learn some new marketing tricks! Social
Friday March 21, 2008
Permalink Posted by: Arketi Group at 10:38AM EST on March 21, 2008
The TAG Marketing society met yesterday to discuss the latest information regarding Search Engine Marketing. The moderator from NeboWeb and panelists from Prominent Placement and Sage Software did an excellent job. Some basic, strong reminders that were shared included: (1) The importance of a strong call to action, (2) Content is king, and (3) Test! Test! Test! Of course, marketers should know
Monday March 3, 2008
Permalink Posted by: Arketi Group at 2:47PM EST on March 3, 2008
Those of you not following our blog from myspace may have noticed a few changes in the preceding months. We added a few new features thanks to some ideas gleaned from others in the blogosphere and a social bookmarking section. We’ve added a blogroll so you can check out some of our favorite blogs. Links to all of them are available at the bottom of our sidebar on the right. They are listed with
Tuesday February 12, 2008
Permalink Posted by: Arketi Group at 6:47PM EST on February 12, 2008
AiMA (Atlanta Interactive Marketing Assoc.) on February 27. http://www.atlantaima.org/default.aspx Dell, The Home Depot, Goodwill of Greater Washington are presenting cases studies that utilized social media/Web 2.0 initiatives to impact brand perception. This is the first time any of the cases have been presented in Atlanta by the marketers who made it happen! Yes, CASE STUDIES of social media
Friday February 8, 2008
Permalink Posted by: Arketi Group at 7:08PM EST on February 8, 2008
Look for a full update in the coming days...
Permalink Posted by: Arketi Group at 6:42PM EST on February 8, 2008
Interesting article...the point is you can better measure ROI online...making online B2B marketing channels even more attractive. Podcasts anyone? B-to-b media companies brace for ‘tough’ year New York—B-to-b media companies face a “tough” year, as the economic slowdown puts the squeeze on marketing budgets and pressure on publishers to provide more solid ROI to clients, according to panelists
Friday January 18, 2008
Permalink Posted by: Arketi Group at 6:26PM EST on January 18, 2008
Happy New Year!!!!!! 2008 has already brought big things to Arketi Group. Today we completed our first week in our new office. Barring a few small set-backs – a few dings in the wall, some server connectivity problems and a missing conference table – the new place is great. But the best part, I have a window that overlooks a small park, The Rusty Nail (Arketi’s unofficial lunch partner) AND the